Creative Brief

Reality is a truly global church with campuses in Los Angeles, San Francisco, Santa Barbara, Boston, London, and others. The fast-growing organisation hired me to redesign all elements of their visual identity including the logo, business cards, letterhead, website, and signage.

The visual identity I designed is instantly recognizable and memorable, yet it allows for diversity and flexibility with usage. The brandmark reveals three squares representing Reality’s three core brand values: theology, missions, and relationships. The identity was designed to communicate youth, timeless style, and clarity. The result is a brand identity that will last Reality for life.


Color Inverse

Reality Church Logo Design By Seth Addison

Brand Colors



Thunder Cloud

Brand Stationary

Reality Brand Identity by Seth Addison

Business Cards

Reality Church Business Card Design


Orange White Letterhead Envelope
cody joens

“Rebranding can be a daunting task. We needed a sincere professional with a solid sense for the identity and direction we needed to accomplish. Seth walked our senior leadership team through a detailed process of brand discovery, design, and implementation. Choosing to go with Seth was definitely the right move for us and we are thrilled with final results.”

Cody Joens