Reality is a truly global church with campuses in Los Angeles, San Francisco, Santa Barbara, Boston, London, and others. The fast-growing organisation hired me to redesign all elements of their visual identity including the logo, business cards, letterhead, website, and signage.
The visual identity I designed is instantly recognizable and memorable, yet it allows for diversity and flexibility with usage. The brandmark reveals three squares representing Reality’s three core brand values: theology, missions, and relationships. The identity was designed to communicate youth, timeless style, and clarity. The result is a brand identity that will last Reality for life.
“Rebranding can be a daunting task. We needed a sincere professional with a solid sense for the identity and direction we needed to accomplish. Seth walked our senior leadership team through a detailed process of brand discovery, design, and implementation. Choosing to go with Seth was definitely the right move for us and we are thrilled with final results.”